Going to church, dog wouldn’t obey my commandments

Going to church, dog wouldn’t obey my commandments

Published in the Providence Sunday Journal, February 15, 2015. “Johhh-neee!” My best friend, Chris, was calling from the driveway outside my house, in Providence. I went to the bedroom window, knocked on the pane, and held up an index finger to let him know I’d be right out. I wished we were heading off to […]

Why you should check spell check

Why you should check spell check

Do you check spell check, your computer’s application for flagging words in your documents that may be spelled incorrectly? We do. While spell check is an effective way to give your writing a first scrub, it will never replace proofreading. That’s because there are mistakes spell check will never catch. Often, they involve homophones – words that […]

How one word can ruin your radio spot

How one word can ruin your radio spot

  A radio spot running in the Greater Providence market broke through to our consciousness, but for the wrong reason. At the close of the spot, when the voice talent stated the advertiser’s Route 2 address, he said “rout”, as if Kentucky had just played Brown in college hoops. Now here in Rhode Island, we have our share […]

Why punctuation matters

Why punctuation matters

By East Greenwich Cove, a missing apostrophe turns a well-known idiom into a declarative sentence – not the quahaugger’s intent, most likely.

What Copywriters Can Learn from Hemingway

What Copywriters Can Learn from Hemingway

BY JOHN WALSH. Ernest Hemingway was a journalist before he published The Sun Also Rises, and the influence that his newspaper days had on his writing is clear. Of his first novel, the New York Times said: “It is a truly gripping story, told in a lean, hard, athletic narrative prose that puts more literary English to […]

Why I’m Mad About ‘Mad Men’

Why I’m Mad About ‘Mad Men’

BY JOHN WALSH – AS PUBLISHED IN THE PROVIDENCE JOURNAL, APRIL 20, 2014. Mad Men is back for its seventh season, and I’m thrilled. I love the show’s braided story lines and stylized sets and just about everything Roger Sterling says. Confession: I also love Mad Men because the show’s protagonist, Don Draper, shares my profession: he is a […]